$64,914 raised out of $5,000
Overview
Platform
Indiegogo
Backers
1
Start date
Dec 09, 2019
Close date
Dec 10, 2019
https://youtube.com/watch?v=378335284
Concept

Adjust the temperature, height and softness by combining the 4 memory foam layers.

Story

Switch the 4 layers position and create up to 10 different combination, each one with a specific mix of height, freshness and support.

MIO PILLOW is composed of 4 combinable layers made of different qualities of memory foam.   

 

 

 

Sleep plays a vital role in good health and well-being throughout your life. The benefits of a good night’s sleep are countless: it’s just as important as eating healthy and exercising. Being well rested allows us to perform at our maximum potential, both physically and mentally. And that’s why a pillow choice is really important. 

Everyone is built differently. We all have different habits and body types, which means we all have different sleeping needs. Most pillows you find on Amazon will hardly fit your sleeping needs and that’s why we created Mio Pillow: the first customizable bed pillow.

We sleep in these 3 positions and each requires a different height to correctly align your back. MIO PILLOW can be adapted to maintain a correct body position all night long. Keep 4 layers if you sleep on a side, remove 1 layer if you sleep on your back or use only 2 layers if you sleep on your stomach.

 

You have 2 toppers to use. The first topper is made of Thermofresh, a highly transpirant material that transmits moisture away and keeps your head fresh during a hot summer night. The second is made of Vesna, a low porosity foam that provides a warming action for  cold  winter nights .

— GIF WINTER / SUMMER —

By switching the layers under your topper, you can choose between  a firmer pillow so that your neck has stronger support, or a softer pillow to gently sink into. 

— GIF FIRM / SOFT —

The 3 side zipper is another truly innovative feature. Traditional bed pillows have just a 1 side that you can open, which makes very difficult and time consuming to change the inner shape. The 3 side zipper is an exclusive feature by MIO PILLOW which makes easy and quick to switch the combinable layers.

 

The bricks will always match perfectly thanks to our  modular design. Switching the combination of layers is easy and fast. The bricks won’t ever slip during the night with the foam’s high quality grip strength. 

 

 

 

Who said that your homey pillow cannot travel with you? Now it  can. The memory foam bricks are so resistant that they can be squeezed or compressed in your luggage. Reassemble everything once in your hotel room. 

 

 With its  excellent rebound rate, MIO PILLOW provides a real ergonomic support to your head.

The Italian memory foam guarantees  a sleep you’ve never experienced before with a pillow that provides both  softness and firmness at the same time.

 

MIO PILLOW is made with the best quality of memory foam available on the market and produced by a leading Italian manufacturer.

The material of the pillow is just as resistant as it is soft.  Gently squeeze it to test its qualities.

To create the combinable layers of MIO PILLOW we choose a certified odorless quality of dynamic memory foam.

During tests and focus groups, we found out that many customers complained about the bad odor of the pillow after unpackaging, claiming that this defect often prevents  the use of the pillow itself. When the pillow smells bad,  most often it is because of  the poor quality of memory foam used. Going premium is the solution!

 

The Italian memory foam guarantees an unexperienced softness and resistance at the same time*

*The 5-year MIO PILLOW warranty offers you full protection against the premature deterioration of the fabric quality of the four combinable memory foam layers. If the memory foam layers should get deteriorated in their consistency, supportive power, rebound rate and softness, Funded in Italy will integrally replace the defective layers returned by the backer. The warranty of MIO PILLOW lasts 5 years from the moment you receive your pillow.

 

 

 

 

 

 

 

 

Funded in Italy is a new boutique design studio launched in 2018 by BANALE, an Italian brand of travel accessories with 7 successful crowdfunding campaigns. The mission of Funded in Italy consists of developing forward thinking concepts for daily use objects.

We only partner with the best Italian manufacturers and raw material suppliers to deliver amazing concepts that combine technical excellence with fine design and high usability. Mio Pillow is the first project by Funded in Italy: we made the best of our deep knowledge of the pillows market and the link with the Italian supply chain of memory foam.

Funded in Italy is based in Milan, Italy, inside the BANALE headquarters. Come and meet us.

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