$29,454 raised out of $395,000
Start date
Aug 24, 2020
Close date
Oct 08, 2020

Feel-good, everyday apparel for men and women, made from recycled materials with a built-in loop system.


We have made a truly circular clothing line filled with wardrobe essentials for men and women. This clothing line is part of a closed loop system that makes all of us at A Good Company both happy and proud when we think about it, hopefully you will be too – when you walk around in our truly circular basics collection.    

Wondering in vain where your clothes were made and what will happen to them once you’ve worn them out? 

Don’t fret – with our circular clothing line, just send them back to us and we’ll make another item of clothing out of them. As an incentive to take part in the loop system, you’ll get a discount on your next T-shirt – that used to be another T-shirt.  

A little further down the line, you’ll be walking around in a T-shirt that used to be a LOT of other T-shirts.

And on it goes. Although after about 7 (!) loops, the cotton fibre becomes a little too thin to make clothes from and then the worn-out items find new purpose as cotton stuffing for furniture.    

We make sure to make your contribution to the loop as easy as humanly possible. 

When the clothes have served their purpose in your wardrobe and you send them back to us or drop them off at one of our circularity hubs, we will recycle the cotton and turn it into new clothing. 

In this instance, we’re using the T-shirt made from recycled and organic cotton as an example. The same procedure goes for all the items, you can drop any of your worn-out garments from our circular clothing line with one of our sustainable partner hubs located in major cities across the globe. 

Just reach out when you are ready to give back to the loop! 

How we use local loop systems to save on shipping

Trust us when we say this has been a long time coming. We have been working on this truly circular clothing line for more than a year, scrutinising suppliers (we looked at over 800 different potential partners) making sure that the production was in line with what we stand for as a sustainable and social impact startup.  

Our fashion designer Kristin, working out of New York

We wanted to give you a feel-good clothing line with the essential basics everyone needs in their wardrobe. All items are produced in the very best materials and are made to fit you perfectly while you’re out there doing your thing. 

Each piece of clothing comes in several different colours and picking just one is not an easy task. Scroll down if you can’t wait to see the full collection!

All of our items are in the very best quality and are part of our amazing loop system. 

Our circular T-shirt for women comes in an array of different colours.


A Good crew neck tee is a timeless classic made to last. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. Pair it with your favourite pair of jeans or a nice blazer.


A Good rib tank top flatters every form. This tank top is made from both recycled and pure organic cotton. It has a slim fit, hip length and the perfect ribbed neck. Use it as a statement or layer it with a shirt. 


A Good rib long sleeve tee is our go-to comfy favourite. This t-shirt is made from both recycled and pure organic cotton. It has a slim fit, regular length and a ribbed neck. Perfect for those rainy days.

Once your T-shirt has served its purpose in your wardrobe, just send it back to us in our loop system and we’ll turn it into a whole new T-shirt. As thanks for being such a great loop sport, we’ll give you a discount off €10, on your next purchase.

Difficult to pick just one? We know, that’s why you can buy them in multi- and mega packs.


A Good Crew Neck tee is a timeless classic made to last. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. This staple piece can be paired with anything in your closet. 


A Good Interlock Long Sleeve tee is our go-to comfy favourite. This t-shirt is made from both recycled and pure organic cotton. It has a slim fit, regular length and a ribbed neck. Perfect for those rainy days.


A Good V-neck tee is a stylish classic. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. Pair it with a jacket or wear it on its own.

Our truly circular clothing line makes you feel good not only because of the high quality of the fabric but also because you’re helping the environment.

Aren’t these colours just dreamy for your circular feel-good underwear?


A Good Hipsters bottoms are comfy and supportive. With an everyday cut and backside coverage.


A Good Bikini Bottom is our old-time favourite essential. With a classic cut and a smooth feel.


A Good Thong has a sleek design and is super smooth and comfy. 

Each item in our truly circular clothing line saves more than 4000 litres of water compared to the same item coming out of the fast fashion industry. 

Circular underwear that makes you feel good.


A Good Boxer Brief is our classic style. Comfortable and nicely fitting. 


A Good Boxer Trunk is our modern twist to a timeless classic. Fit and comfort guaranteed.


A Good Y-briefs offer comfort and support.

Walk with an extra bounce in your step knowing that you are part of the solution.

These circular socks will make your feet and heart feel good.


Our sleek design makes A Good High Socks perfect for the office or everyday use. Works with any shoes.


A Good Ankle Socks are smooth and have a comfortable stretch. These guys will be your work-out + go-out buddies.

The fit of our T-shirts is straight with a range of male and female sizes tailored to compliment all body types. Sleeves are mid-length and a ribbed crew neck collar offers comfort and stretchiness for ease of movement. 

The long sleeve for both men and women is slim and is designed to work well as an active garment – it’s one of our team’s absolute favourites.  

The rib tank top for women flatters every form and has a slim fit, hip length and the perfect ribbed neck. 

Our underwear and socks have been designed to be generous in their fit, hopefully, you will love them as much as we do.

All our garments are made using materials that are gentle on the skin and the planet. The materials used are:

Certified organic cotton from Australia – We don’t like toxic chemicals on our bodies nor in connection with the people who harvest the cotton and produce our clothes. Our certified organic cotton ensures the highest standards from harvesting of the raw materials through environmentally and socially responsible manufacturing all the way to labelling. 

In addition it uses way less water than regular cotton. Certificates from GRS (Global Recycle Standard), OCS (Organic content standard) and Certified by the Australian Chamber of Commerce and Industry as well as Chamber of Commerce and Industry Queensland. 

Certified recycled cotton – Have you ever wondered what happens with all the chunks of clothes that don’t make it to the racks? Or how about all the fabric left when cutting a t-shirt? 

Well, our supplier turns that into new cotton fabric along with the used t-shirts that get sent back. This is the post-consumer or post-industrial “waste”. With our recycled cotton t-shirts you are wearing waste, but trust us, it’s a good waste. This is certified by the Global Recycled Standard.

Lyocell – a modern, highly sustainable fabric. The TENCEL™ Lyocell fibres we use have received the European Award for the Environment from the European Commission in the category “The Technology Award for Sustainable Development” (2002). This multi-award-winning and highly-sustainable fabric is made out of wood chippings obtained from well-managed forests. 

The material is broken down by non-toxic chemicals and turned into easily woven fibres. This process is great since it is less toxic and wasteful and the fabrics are naturally biodegradable. There are several other reasons why we like lyocell and why we decided for it to be the star of our underwear. It has a smooth surface, that is soft, breathable and comfortable. It absorbs moisture, has antibacterial qualities and its perfect for sensitive skins. Certificates from United States Department of Agriculture BioPreferred® designation, Vincotte Biobased and EU Ecolabel.

Bamboo  – A material that has been used for centuries. It is not only good for pandas but when made into fabric it becomes as soft as silk. Its main advantage lies in the fact that it’s antibacterial, highly sweat-absorbent and hypoallergenic. If that wasn’t enough it can also be a very sustainable crop. Not really a tree but more a fast-growing grass, it doesn’t need fertiliser and actually self-regenerates from its own roots. This means that you don’t have to replant it! in addition to this, bamboo also has insulating qualities, meaning it can keep your warm during winter and cool during summer. That sounds pretty great if you ask us.

In the first batch of our feel-good circular T-shirts, the items are made from 30% recycled cotton and 70% organic cotton.

With the individual QR code found on every item, you can easily track where your item has been and how many T-shirts it has been before.
Our underwear is made from materials from botanic origin, which are naturally resistant to bacterial growth, enhance breathability and are gentle on the skin.
Our underwear has a silky feel and a tailored fit.

The biodegradable lyocell material is highly stretchy and anti-bacterial.

Our circular high sock is made from bamboo and recycled polyester keeping you cool during summer and warm during winter.
Close-up of our circular long sock in black – expertly shot by Anders at his farm

In keeping with the ethos behind the collection, we needed to make sure the designs will wear as long as the clothes themselves.

This meant constructing each garment using timeless design principles that will never go out of fashion with a smart, clean-cut aesthetic that is both versatile and universally flattering.

Kristin, our Fashion Designer in New York

“The collection is designed to provide the perfect basics — timeless comfortable pieces to wear every day in high-quality materials to last for many years. Rooted in the brand DNA, nature has provided inspiration for colours and materials.

In order to achieve A Good Company’s goal of true sustainability, we spent a lot of time sourcing circular materials that can be recycled into new products after use. I’m particularly excited about the recycled cotton T-shirt program, made from clothing- and textile waste, custom developed to be durable and super comfortable to wear.”

KRISTIN, Fashion Designer

As everyday essentials, it is important that these clothes can be lived in through life’s journey, so we chose materials that are gentle on both the skin and the environment.

Our blends of organic and recycled cotton, lyocell and bamboo are soft, breathable and durable the designs offer great comfort and moveability for impromptu hugs and games of frisbee. 

Melange colour

Rib long sleeve in grey melange

Linear and fast fashion is not a sustainable way forward and we’d like to see it become a thing of the past. With circular fashion, many of the industry’s major issues are eliminated. Adding to that, we make sure that all our production is sustainable and that the people behind the clothes are being treated well and paid a fair wage.

Jens Helmersson, an industry expert, shares his thoughts on linear fashion and how more companies need to switch gears to circular fashion – like us.

A while back, our CEO Anders spoke to the CEO of H&M Group, in a candid interview about the future of linear and circular fashion. Take a look here! 

– Leslie Johnston, Executive Director of the C&A Foundation
– Dame Ellen MacArthur in conversation with Clare Press, Vogue Sustainability Editor and host of the podcast ‘Wardrobe Crisis’.
– Edwin Keh, CEO, Hong Kong Research Institute of Textiles and Apparel (HKRITA)

This is a truly guilt-free, slow fashion line. We’re not joking when we say that we’ve been working on this project for over a year. Why so long? To make sure that each and every step of the way lives up to its name: A Truly Circular Fashion Line. 

View from our organic cotton fields in Turkey.
Cotton flowers in Bergama
Our feel-good clothing line is made from recycled and organic cotton.

Using only recycled and organically certified materials with 0% plastics in the process, we produce these finely-tuned quality garments in factories using solar-power and with a thorough waste-water system in place. The team working there is paid a living wage and have good working conditions. 

About our partner factory in Turkey: 

  • Established in 1901 
  • Workers are guaranteed a living wage
  • The first factory in Turkey to be organically certified 
  • A family company, owning cotton hectares nearby to the factory 
  • Eco friendly dyeing processes following GOTS standards 
  • Solar power providing 40% of the energy supply 
  • Wastewater treatment in place 
  • Have their own mill 
  • All resources are in house – this is very rare in the apparel making 

About our partner factory in China:

  • Established in 1984
  • Workers are guaranteed a living wage
  • Fabric knitting, finishing and cut & sew are all in house. We have direct contact with the yarn supplier. 
  • Women-owned
  • Solar power 
  • Wastewater programmes
  • Yarn supplier has its own recycling system
Image from our factory in Izmir

 Anders our CEO shares some images from our factory in China

When the clothes have served their purpose (keeping you in awesome-looking apparel for a long while), you can easily send them back to us within the frames of our closed-loop system and we will use them to make new, great looking and earth-friendly clothes.

Adding to this, we are a carbon-negative company and certified by B-Corp. Our latest carbon report can be found here

We ship all our products in our Stone Paper packaging, using 0% plastic. The paper is made from recycled industrial waste stone and is water and tear-resistant, making it ideal for shipping our circular clothing line in.

We’re proud to say that we climate-compensate all shipments and use our own Stone Paper (tree-free) packaging to ship all our products. We protect each item with a cornstarch bag, instead of fossil fuel PP-plastic, like almost all other garments. 

Packaging made from recycled stone – 0% plastic!

If the size is not perfect and you would like to exchange an item you have ordered, you can use the stone paper packaging to send it back to us, no new wrapping needed.

These circular feel-good clothes have been a long time coming and many people from our community across the globe have asked us when it will be available. 

We have a great Extra Early Bird offer for all those super-friends who signed up to the waiting list; 70% off of the regular price – limited supply. First movers and explorers of great campaigns on Kickstarter will also get their great offer in the Early Bird offer; 50% off of the regular price

You can also choose to pay the regular price and support the cause even further!




We strive to make everyday sustainable products at a fair cost for both the customer and the environment. Because we have no middlemen or high street retail locations we are able to offer more sustainable prices than many other brands.  

In the spirit of transparency, here is a cost breakdown of an item.

4% of the sales from all our products goes towards A Good Foundation where it is used to support sustainability efforts in communities across the globe. An initiative we are immensely proud of!

We are a Swedish sustainable & social impact startup that began this exciting hike in March last year. Since then, we have been working tirelessly towards our main goal: Inspiring people to end their mindless consumption and instead make conscious decisions.   

In just a year and a half, we have made so many friends all over the world. We’re energised by the notion that we are thousands of people pulling together and each and every one of us are amping up our individual climate action – and helping to spread the word.

We donate 4% of the net price of each sale to A Good Foundation, supporting causes that promote sustainability and tackle issues such as climate change.

Our company was founded with the goal to create an ethical, sustainable company and to inspire a movement against mindless consumerism. All of our products are manufactured and sold in the most sustainable way possible.

A Good Foundation was born from a wider conversation about how we as a company can make an impact outside of our normal scope while sharing our values and expertise. The foundation is our way of supporting sustainability efforts in communities around the globe.

100% of the funds donated will go to the initiatives we are supporting. We can make sure of this by excluding all intermediaries and working directly with the people on the ground in each respective community.

Although we are a Swedish sustainable and social impact startup we have a digitally distributed team working from all over the world. A lot of us are located in Stockholm and some in Hong Kong. We also have people in Copenhagen, London, Berlin, Milan, Barcelona, Pretoria, Manilla, Buenos Aires, New York and Kingston. 

We think this makes us a better company. More ideas from more places. We all share the goal of helping people transform from mindless consumption into conscious decisions. 

Come along on the journey from idea and creation to development and execution!    

Join our ever-growing community of people across the globe who all share in our vision to move away from mindless consumption and instead make conscious decisions in our everyday lives. 

Follow our day-to-day activities – be they photoshoots, environmental quizzes, interviews or progress updates. We might ask you for help in our design process!

Join our Friends of A Good Company and you’ll get to influence what products we develop and as a thanks – receive a pleasant discount on all our products.

Fancy some sustainable and socially impactful inspiration?

Every week we share product development updates, inspirational stories from #agoodcommunity and a selection of uplifting news for our friends across the globe to feast on.

Thanks so much for supporting us and for reading this far! 

We are excited to share this journey with all of you and to hopefully spot you in the street wearing one of our T-shirts. 

If you have any questions, don’t be a stranger. Reach out!