$300,231 raised out of $30,000
Overview
Platform
Indiegogo
Backers
57
Start date
Sep 25, 2021
Close date
Sep 26, 2021
Concept

It’s time to get your very first meteorite watch | Selten Watch Co.

Story

SELTEN is proud to launch their very first collection of watches on Indiegogo– SERIES 00 & SERIES 01, a watch that has an unparalleled value for money while having their own unique design. 

 

SELTEN is the German word for “rare”—due to our utmost respect for German watchmaking.

 

We are a contemporary microbrand watch company that opens to different ideas, creative thinking, unique materials, and an overall fresh approach to making timepieces. These watches will capture your attention immediately and refuse to let it go.

 

SERIES 00.00

A defining feature of SELTEN watches is the use of intriguing materials that offer unique finishes. 

Whether Meteorite or Aventurine, the theme that binds these materials together is that the final executions of the same raw material are never exactly the same. 

Therefore, every SELTEN watch offers its own distinct design touches and no two watches are identical. 

 

SERIES 01.13

 

 

The main difference between SERIES 00 & SERIES 01 is the Day And Night Indicator

 

Living up to our motto, “A Rare Kind, Not a Stereotype”, each watch that bears the SELTEN name is fundamentally unique. 

 

We source them directly from Meteorite Hunter. Period.

 

 

The amazing thing about automatic watches is that they do not require a battery inside the watch in order to work.

Instead of using a battery, our watches have a weighted rotor on the back of the movement that will rotate whenever you’re wearing or shaking the watch.

 

 

What this means is that whenever you’re moving about, you’re generating energy to power your watch – how cool is that?

 

 

We offer 4 colors for our meteorite dials.

The pattern of the meteorite dial is first brought out by etching it in the acid bath, and we rinse it with alcohol to remove any water residue on it, and in this stage, the dial is in Natural color.

For the Natural color dial, it will be coated with a transparent protective layer to isolate it from moisture. While the Anthracite, Black, and Midnight Blue colors are achieved by ion-plating which is the same method done by the other microbrand watches.

 

In the watch world, a lot of intriguing substances are used for dial making.

Aventurine is a part of the quartz family. It is translucent in appearance but is most known for its many mineral inclusions that give the material a shimmering effect.

The Aventurine we use here is the Dark Blue Aventurine which is a rather uncommon color among its type.

Typically, when you search for an Aventurine watch, you’d probably see that the Aventurine is in a rather Blue-ish color. However, we prefer a more subtle one, so we spent a lot of time searching for a supplier who does this Dark Blue Aventurine.

Aventurine on a dial does a wonderful imitation of a starry sky. The flashes of light bouncing off spangles that appear to be floating inside the dial.

Combining with our watches, like the night sky, Dark Blue Aventurine bears a subtle twinkling, attracting us to seek poetic ways to read the time.

There is the option of the traditional Pontife style hands, characterised by large circular accents, in heated blue steel.

An increasing number of watch brands choose to chemically treat watch hands to achieve a blue colour. The outcome is a homogeneous shade of blue which is devoid of any personality.

 

In line with our “A Rare Kind, Not a Stereotype” philosophy, we thermally blue watch hands by hand, carefully subjecting the steel to high temperatures to achieve the most exquisite blue tone.

 

Thermal bluing requires a deft hand and is time-consuming, but the result is that each watch hand is bestowed with its own unique shade, featuring a fusion of blue and purple hues.

 

We offer two types of colorway for our heated blue steel hands.

The option is based on its legibility. 

Type I is with the Blue Hour & Min Hand and Silver Second Hand.

Type II is with the Silver Hour & Min Hand and Blue Second Hand.

 

 Lance Hands is available for all dial options.

Alternatively, there is the choice of the sleek Lance style hands coated with Swiss Super-Luminova for optimal legibility in low light.

Our Lance Hands option has equipped with Swiss Super-LumiNova BGW9 on it and also we’ve added Super-LumiNova C3 in our black pigment to make the index glow.

*Lume only applies for Lance Hands

SERIES 00 utilise two meteorite slices on the Day & Night Indicator.

A pair of meteorite slices are used on the SERIES 00 watches for the Day & Night (also known as A.M./P.M. display) indicator.

They are placed inside the subsidiary dial at 6 o’clock where a bright-coloured piece of meteorite represents day and a darker-coloured piece of meteorite represents night. 

Due to the nature of the Widmanstätten pattern, no meteorites are the same. Therefore each subsidiary dial of a SERIES 00 watch will stand out by having different meteorite finishes. 

SERIES 00 & SERIES 01 both come with custom rotors.

SERIES 00

SERIES 01

 

Every movement sourced for SELTEN watches is fitted with a custom rotor, which is visible through the watches’ exhibition casebacks.

 

The design of our custom rotor is based on the Triple Horn of Odin emblem from Norse mythology. 

 

 

Double Finish

In all its versions, SERIES 00 & SERIES 01 radiates its status as an art. 


 

Our watch is done with contrasting finishes to give the watch an interesting and sophisticated look and create extra depth to the look of the watch from many angles.

 


 

Our buckle also features a double finish, a polished finish on the top, and a brushed finish on the side.

Applied baton indices with a polished finish on top

Applied logo plate with a circular brushed finish

 

The serial number for each watch will be randomly distributed to backers.

If you wish to reserve your preferred number,  you can select the customised serial number service in the add-on section.

 

The first 1000 pieces of each SERIES will be individually numbered.

Sapphire crystal rates a full 9 on the Mohs scale. The Mohs scale is used to measure the relative mineral hardness of materials, with diamond being a 10 on the Mohs scale as one of the hardest materials. This is why we chose this for both SERIES 00 & SERIES 01. 

Our sapphire crystal has also applied 5 layers of Anti-Reflective Coating on the underside to improve legibility.

Double lug holes have been retained to accommodate both straight and curved straps.

 

We are proud to announce our collaboration with HAS NO BOUNDS, a newly established brand, who focuses on premium handcrafted leather goods. They will be crafting the leather straps for SELTEN watches!

Apparently, HAS NO BOUNDS shares the same vision with us of creating unique products with unparalleled value for money.

Every watch will come with a leather strap as the default option.

We’ve specially chosen these luxury Italian leather for our watches.

 

  •  Meteorite dial to pair with Museum Calf leather from Ilcea Tannery  

Museum Calf is made famous by John Lobb Pairs for their luxury leather shoes. Each leather hide is hand-dyed featuring a glossy sheen with a unique marble-like effect. 

 

  •  Aventurine dial to pair with Maine Liscio leather from Tempesti Tannery 

Maine Liscio is a pure vegetable tanned leather in aniline-dyed, featuring a natural surface with a pleasant hand touch. Over wear, it will become silky smooth and age beautifully.

Our straps come with the Quick Release Spring Bar which allows you to switch straps easily.

 

Our butterfly deployant clasp bracelet is made of 316L Stainless Steel.

Our bracelets are with solid end links that fit the wrist better and are more comfortable than hollow end links. It comes with screw-in links which makes it the simplest bracelet to resize. It’s also very reliable. 

The butterfly deployant clasp is completely invisible when you’re wearing the watch. It makes the band look seamless like the watch is magically staying buckled without the clasp. It’s perhaps the most elegant type of watch clasp that you will encounter.

 

The bracelet is tapered to 16mm.

It is for those looking for a secure and inconspicuous type of clasp – it closes on the wrist, so the mechanism will not be seen on the outer strap.

 

It also equips with Quick Release Mechanism to allow you to change it to leather strap in a flash.

We also offer an extra 1.25x link for the micro adjustment needs.

 

 

 

 

 

Our first collection offers two different models, the SERIES 00 and the SERIES 01, each with its own signature dial layout. 

 

SERIES 00 includes a subsidiary dial at 6 o’clock, complete with a pair of meteorite discs to indicate day and night. 

 

On the other hand, the absence of the subdial on SERIES 01 allows the striking Meteorite/Aventurine Dial to take center stage.  

 

SERIES 00.00

SERIES 00.01

SERIES 00.02

SERIES 00.03

SERIES 00.04

 


 

 

SERIES 00.10

SERIES 00.11

SERIES 00.12

SERIES 00.13

 


 

 

SERIES 01.00

SERIES 01.01

SERIES 01.02

SERIES 01.03

SERIES 01.04


 

 

SERIES 01.10

SERIES 01.11

SERIES 01.12

SERIES 01.13

 

Each watch will come with a handcrafted leather strap made by HAS NO BOUNDS.

For any additional SERIES 00, please add $349 to your pledge

For any additional SERIES 01, please add $299 to your pledge

 

*Shipping fee $20-$30(Depends on the shipping method) will be charged separately after the end of the campaign.

 

 

You can purchase these Add-Ons after selecting your pledge.

 

 

 

 

https://www.hasnobounds.com/

 

A native of British Hong Kong, Leonardo Tsai founded SELTEN in 2017. 

 

I come from a family of watch professionals with a rich heritage in horological excellence. My parents had always dreamed of owning their own watch brand.

 

After working for JP Morgan since I graduated, I decided to continue the family legacy and build something exceptional. Thus, SELTEN was born. If you’re new to the name, get ready for timepieces that are truly unique. They’re built to the highest standards and feature designs that captivate the imagination and maintain spectacular levels of accuracy.

 

While traditional watch brands are often confined to one location and thus rooted in one particular way of thinking, as a modern watch brand, we have the privilege of looking to all corners of the globe for inspiration. 

 

The quality, craftsmanship, and beauty of German watches, as well as the resilience of the German watchmaking industry, serve as inspiration to SELTEN and me.

All our watches come with a Certificate of Authenticity and a one-year international warranty against manufacturing or movement defects.

 

 

SERIES 00.00

SERIES 00.10

SERIES 00.10

SERIES 00.11

SERIES 00.12

SERIES 01.01

SERIES 01.13

 

We have worked very hard over the past 4 years to reach this stage. We don’t have big money to spend on PR/Marketing, as a result, we could keep our cost even lower to offer you such affordable prices for our watches.

We hope that you could share our project with the world, letting more people know about us!

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