$247,180 raised out of $5,212
Overview
Platform
Indiegogo
Backers
1
Start date
Nov 30, 2022
Close date
Dec 01, 2022
Concept

Say bye bye to mold, mildew & shower leaks. A shower curtain re-invented to simply be your last.

Story

 

The two most common materials used for shower curtains haven’t changed for the past half century – and we should be wondering why they haven’t…

Cotton and other fabric materials can be an attractive option though are prone to growing bacteria. As a result, they should be cleaned every couple of weeks, and since they’re not so durable, this means regular replacement is necessary.

Plastics hold up well to moisture and are more durable than fabric, but if you thought throwing out cotton shower curtains was bad, plastics are on a whole other level.

 The United States Environmental Protection Agency (EPA) predicts that over 25 million tons of plastic end up in landfills each year… that’s the weight of over 75 Empire State Buildings ???

Additionally plastics like vinyl (PVC) shower curtains have shown to contain varying amounts of volatile organic compounds (VOC) capable of releasing over 7 different toxic fumes ? 

With such a wildly limited selection of shower curtains to match the times we live in, we knew there had to be a better solution… 

Made exclusively from Tyvek® – a lightweight, breathable, water-repellant, and fully recyclable super-material, the New Normal Shower Curtain has now officially  entered the party ? and we’re doing it here, with you, on Indiegogo! 

The New Normal Shower curtain features; rust-proof stainless steel grommets, ultra sonic stitching,  a perfectly weighted bottom edge to keep your shower curtain from attacking your legs and edged-by suction pads to stop edge leaks (? you know…those annoying puddles that form on your bathroom floor after your shower…)

Because the New Normal Shower Curtain is spun bound vs. weaved (like traditional shower curtains) it allows water vapor (steam from your shower) to pass though the fabric while stoping water from penetrating. Like magic

The New Normal shower curtain is constructed from Tyvek® a  high-density spun-bound fibre. Instead of traditional weaving methods,  our fibers are laid on top of each other in a randomized pattern, and then spun and bonded under high heat and pressure – these characteristics make for a shower curtain unlike anything in the marker for reasons such as breathability, antibacterial properties, recyclability and capable of receiving ultra sonic stitching… to name a few. 

 

 Because the New Normal Shower Curtain is spun bound vs. weaved (like traditional shower curtains)  it allows water vapor (steam from your shower) to pass though the fabric while stoping water from penetrating. Like magic ? 

A little Fun Fact: Did you know that physicists still don’t know why curtains blow inward during a shower? Whatever the reason, The New Normal Shower Curtain doesn’t succumb to this effect. Our weighted rope running along the bottom edge of our shower curtain keeps it where’s it’s meant to be.

Say good bye to those sneaky little edge leaks that form a puddle on your bathroom floor. The New Normal Shower Curtain incorporates edge-by suction pads, creating a tight seal in your shower – Gone are the days of having to dry your bathroom floors with you bath mat/or towel after your shower – Can we get an Amen!? 

And…should you ever want to wash your New Normal shower curtain, it’s up for the spin. Simply toss it in the wash  – and because our fabric is incredibly breathable, you won’t have to put it in the dryer, just hang it back up in your shower and it’ll do the rest.

Whether you decide to go for the Solo or our teams fav (THE TRIPLE) we know you’ll love to have the New Normal Shower Curtain and enjoy all the extras it offers. 

At this point, we’ve successfully launched and shipped two campaigns with backers from all over the globe!  

 With each project, we’re able to tightening up our fulfilment process and manufacturing process and aim to continue the  tradition with the New Normal Shower Curtain and will continue to clearly communicate along the entire journey.

We’re New Normal, a little San Francisco-founded company focused on creating products aimed to alleviate the small, yet common, stresses we all encounter day to day.

We welcome you to join us on our journey as we create products that lay the way to a New Normal.

Thank you for taking the time to check out our campaign. If you have any questions, please make sure to check out our FAQ’s or reach out to us by sending a message; we’d be more than happy to help!

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