$437,542 raised out of $20,000
Overview
Platform
Indiegogo
Backers
2
Start date
Aug 13, 2021
Close date
Aug 14, 2021
Concept

Fjorden gives your iPhone DSLR-like camera controls to capture your creative vision

Story

 

Never miss the perfect shot again with Fjorden, the world’s first pocketable, professional iPhone camera grip. Whether you’re shooting street, portrait, or travel: Fjorden lets you achieve your creative vision.

 

 

 

 

 

 

 

 

iPhone photos have featured on the covers of Vogue, National Geographic, and Time Magazine. The phone in your pocket shoots professional-quality images — now Fjorden adds professional-quality camera controls. 

 

 

1. Two-Stage Shutter Button
Just like your real camera: Half-press to focus, full-press to capture the image.

2. Customizable Control Dial
Easily adjust exposure, shutter speed, ISO, portrait mode aperture, manual focus, and other parameters without changing your hand position.

3. Multi-Function Button
You choose what it does: Trigger portrait mode or selfie mode, select flash mode, or switch between other custom settings.

4. Zoom Lever
Quickly switch between iPhone lenses, or smoothly zoom in and out.

 

 

Just 10.7 mm (0.39in) deep, Fjorden’s patent-pending design is the world’s first pocketable iPhone camera grip with multiple physical camera controls.

Together with an iPhone 12 Pro, the depth is the same as an Apple AirPods case and guaranteed to fit into a skinny jeans pocket — so you can always have a professional camera with you.

 

 

The iOS Fjorden Camera App is a professional, intuitive camera app for fast, one-handed shooting. Shoot in “Full Auto” to let the iPhone work its magic, or take manual control of camera parameters.

Fjorden Camera App demo:

 

The Fjorden Camera App’s user interface is fully customizable. Freely assign features or parameters to Fjorden’s hardware controls to create the personalized camera of your dreams.

App UI customization demo:

 

Fjorden Camera App features:

  • Compatibility: All iPhones running iOS 14 or newer
  • Exposure Controls: EV, Shutter Speed, ISO; Exposure/Focus Lock 
  • Focusing Modes: AI Object Tracking, AF-Single, Manual with Focus Peaking
  • White Balance: Auto, Presets, or Manual (Kelvin)
  • Lens Switching and Digital Zoom
  • Classic Film Simulations
  • File Formats: RAW, ProRAW (depending on iPhone model), JPG, HEIC
  • Other: Grids, Timers, Flash Modes
  • …additional features being developed continuously by our in-house team!

 

As an Indiegogo Backer, you will receive priority beta test access (via TestFlight), so you can directly influence the app’s development.

 

 

 

 

ProCamera is an award-winning “Swiss Army Knife” for iOS photography, bursting with state-of-the-art technology for photography, video, and editing.

 

 

Obscura brings the kind of controls you’d expect from a professional DSLR to your iPhone. Designed with intuitive controls, ergonomic design and beautiful filters, Obscura is the camera that gets out of your way.  Obscura will work seamlessly with Fjorden when it ships.

 

 

We love Moment’s M-Series lenses, so we’ve made Fjorden’s iPhone MagSafe cases compatible with them. The Moment M-Series lens mount (available for all iPhone 12 and future models) series snaps right into our Fjorden iPhone 12-series MagSafe cases.

 

When you’re done shooting, Fjorden serves as a fully adjustable iPhone kickstand. Use it in portrait mode for video calls or notifications on your desk; rotate it to landscape mode for watching Netflix with your morning coffee.

 

 

With its quick-release clip, Fjorden snaps in and out of the Fjorden MagSafe cases in less than a second. When you upgrade your iPhone, simply swap Fjorden over to your new device.

 

 

 

Fjorden’s iPhone cases for iPhone series 11, 12, and future iPhones are MagSafe-compatible. Easily mount them onto wireless chargers, car mounts, or MagSafe tripods.

 

 

 

Fjorden connects via Bluetooth and lets you shoot remotely using a tripod — perfect for shake-free night- and astrophotography.

 

 

 

A standard CR2032 coin cell provides up to 12 months of battery life and is easily swapped via the battery tray.
 

 

In decisive moments, Fjorden gives you speed and precision. It’s discreet and doesn’t draw attention. Control exposure to play with architectural shapes and shadows, create light trails at night, capture the feeling of your city.

 

 

 

Pocket-friendly, super-light, and with year-long battery life, Fjorden lets you bring a pro compact camera everywhere. Set precise shutter speed and ISO to match the light, blur the motion of rivers and waterfalls, soak up the atmosphere of unfamiliar places.

 

 

 

Less intimidating than a big camera, Fjorden lets you connect with your model. Capture facial expressions and poses at just the right moment, focus precisely with object/face tracking or with manual focus peaking.

 

 

Whether you’re climbing, biking, skiing, or flying, Fjorden lets you shoot one-handed with full control over all parameters – even while wearing gloves.

 

 

 

When your kid is taking its first steps, when they meet their grandparents for the first time, and in other magical moments — you’ll have a professional camera in your pocket to capture these memories.

 

 

 

Fjorden is designed to be used over multiple phone generations. We’re offering a two-year warranty and a full 30-day money-back guarantee. If Fjorden falls short of your expectations, return it, and we will refund you; no questions asked.

 

 

We care about our planet and will do whatever we can to minimize our environmental footprint. We are committing to become a Climate Neutral Certified company, meaning that we will measure, offset, and reduce all the carbon it takes to make and deliver our products. Additionally, we will join the “1% For The Planet” pledge to donate 1% of sales to environmental causes.

 

 

Photographer, award-winning scientist, and experienced entrepreneur. Previously founded Mendeley, one of the world’s largest platforms for scientific collaboration. Fellow of the Royal Society of Arts, former Tech Advisor to the UK & Dutch Government, ex-Professor at VU Amsterdam, Ph.D. from Bauhaus University Weimar.

 

 

 

 

As a company, Fjorden believes in combining beautiful, well-made hardware with intuitive software that “just works” in order to create a brilliant user experience. If you are an exceptional iOS developer aiming to build class-leading camera software and computational photography tools, we are hiring — so get in touch at jobs@fjorden.co!

 

 

 

 

 

Created in Oslo, Fjorden combines the clean minimalism of contemporary Norwegian design with the timeless modernist aesthetic of the Bauhaus idea “form follows function”. 

Fjorden’s angular camera control panel and gently sloping kickstand hinge evoke the peaks and waves of the Norwegian fjords. Form follows function: The shape provides a secure, ergonomic grip and puts every single button, dial, and lever into the reach of your index finger, enabling you to shoot single-handed — even with gloves.

 

 

To ensure premium manufacturing quality and a long-lasting design, we are working with Scott N. Miller as our manufacturing lead. Scott is the Founder & CEO of Dragon Innovation/Dragon Ventures and has helped to build and scale the manufacturing of companies like Roomba, Ring, Pebble, MakerBot, and reMarkable.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Currently, we are planning to ship from warehouses in the US, Germany, and Hong Kong. Shortly before we ship your Fjorden order, we will invite you to our pledge manager, in which you will be able to:

  • Submit your latest address
  • Pay Shipping
  • Add additional Fjorden products & accessories to your order 

Shipping charges will depend on the destination country and region. Here are approximate estimates: 

  • US: €10
  • Canada, Europe, Australia, New Zealand: €15
  • Asia: €10 

With the planned warehouse locations in the US and Germany, there should not be any additional import taxes in the US, Canada, and EU countries. In other countries (like our home, Norway), you might be responsible for local import taxes. We will do our best to minimize or avoid these.

 

 

  • Ergonomic grip for normal and selfie mode
  • Two-stage shutter button
  • Zoom lever
  • Customizable dial button
  • Customizable function button
  • Adjustable kickstand (portrait & landscape mode)

 

Fjorden Grip: 

80.3(w) x 59.4(h) x 10.7(d) mm

Fjorden Case: 

iPhone dimensions + 2.4(d) mm

Pocketability/Total Depth: 

21.3 mm (iPhone 12 Pro + Fjorden Case + Fjorden Grip), same depth as an Apple AirPods case

Fjorden Universal Back Plate Adapter: 

82.7(w) x 61.8(h) x 2.4(d) mm

 

  • Free, professional camera app
  • Works standalone without Fjorden Grip
  • Fully customizable UI for fast, one-handed shooting
  • Supported formats: JPG, HEIC, RAW, ProRaw + combinations
  • Enables assignment of Manual Controls to Physical Features
  • Focus modes: AF-S, AF-C, face tracking, object tracking and manual
  • Portrait & depth modes
  • Film Simulations to capture look of classic analog films
  • Timer, grids, and flash control

Manual controls:

  • Exposure compensation
  • Shutter speed
  • ISO
  • White Balance
  • Focus 
  • Exposure Metering

  • Any iPhone running iOS 14 and newer
  • Fjorden MagSafe iPhone Cases: iPhone 11, 12, and future series
  • Fjorden Universal Back Plate Adapter: Any iPhone (with 3M adhesive)

  • Warranty: 2 years
  • Durability: Dust & water-resistant (IP rating pending)
  • Connection: Bluetooth
  • Battery Life: 6-12 months, replaceable coin cell battery

 

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