$628,270 raised out of $40,000
Overview
Platform
Indiegogo
Backers
3
Start date
Sep 16, 2020
Close date
Sep 17, 2020
Concept

In-house module, regulator, big moon indicator, day/night indicator, sapphire, Swiss Super-LumiNova®

Story

A GROUP OF WATCH ENTHUSIASTS

BEHRENS ORIGINAL is a group of watch enthusiasts gather and create a brand that is based in Hong Kong. We specialized in watchmaking and watch modification, in which we take pride in what we do. Our founder, B.Q.Jack, has more than 15 years in watchmaking – which we genuinely called him the watch factory master. With a group of designers and engineers works perfectly, interesting ideas and developments come out every day!

We want our watches to be well-made and with a high-end quality, which has been acknowledged and proven by 600+ backers and customers all over the world. We are being discussed on many forums and groups organised by watch lovers.

Our three successful Kickstarter campaigns:

THE MOONPHASE: LINK HERE

THE ALL-ROUND: LINK HERE

THE SPACESHIP: LINK HERE

WHAT IS NEW THIS TIME?

THE MOONLIGHT = affordable price + in-house regulator + moon indicator + day-night indicator + miyota9015 + sapphire crystal + premium watch case

We always want to be the game-changer in the watchmaking industry. Last time we have the very own time-telling mechanism aka wandering hour watch – THE SPACESHIP. It was a huge success and you can hardly find a microbrand having a complete unique module watch at this price point. And this time we would like to dive into another watchmaking category – Regulator.

AN IN-HOUSE REGULATOR

Regulator is a watch that has all of its time registers separated. In fact, some movement like Miyota 8217 offers “already-made” regulator function which is used on many other brands. However because it is subject to the movement itself and thus, the function and the location of the hands are almost the same.

We make our own regulator module based on Miyota 9015 and we make changes based on what we want. The perfect balance of the minute and hour hands and a big display of the moon indicator are what we want to achieve.

A Brief History of Regulator Watches:

https://www.timepiecechronicle.com/features/201…

Spec

HOW IS IT DONE? IS IT STABILE?

We modified the movement by adding a module with 7 gears onto it. All the parts including the gears and the top plate are manufactured by our own factory. Modifying a watch movement is not easy as a little error on gears will ruin the movement. We tested it as usual for more than 9 months for maximum reliability and stability.

HOW TO TELL THE TIME? WHAT IS THAT MOON?

We relocated the hour hand to the bottom left and the minute hand to the bottom right. It makes a perfect balance together with the centred second hand. We also modified the movement to have a day-night indicator at the bottom of the watch.

Moreover, as our first Kickstarter project – THE MOON PHASE is still very popular and widely discussed in many forums and pages. We decided to make a lume “moon-indicator” at the top of the watch which gives you an idea if there is an observable moon in the sky.

*Swiss Super-LumiNova® BGW9 is used for numerals which emits a Blue-Green glow in the dark and looks white in the daylight condition.

*More about Swiss Super-LumiNova® BGW9

https://luciusatelier.com/blogs/news/learn-abou…

*The moon indicator display system is based on a 31-tooth driving wheel, it makes a full rotation over the span of 31 days

MULTI-POLISHING CASE 220% MORE COST

The excellent case design is one of the significant symbols of our watches. It is also widely loved by 600+ BEHRENS ORIGINAL customers. This time, we decided to provide the highest standard case we can get for you all.

The premium watch case we used on THE MOONLIGHT is exactly the same as we use on the premium standard on THE SPACESHIP. There isn’t any bad or tier 2 cases in BEHRENS ORIGINAL. All of our cases are the top tier ones which is more than 220% of the cost of normal watch cases.

In order to make it more sharper and smoother, the watch case is manufactured independently into 3 parts- the two lugs; and the body itself, so as to polish them independently. It then gives out a new level of polishing and exquisite than a normal case. Such costly production method could only be found in luxury watches production.

The case is made of 316L stainless steel which is widely used in high-end watches. Multi-polishing methods are applied: including mirror polished on the bezel and the edges of the lugs, horizontal brushed on the sides, vertical brushed on the lugs and circular brush on the back. And for this time, we redesigned the dome-shaped sapphire crystal in order to have its smooth and clear curve.

Although these production methods are long and costly, and sometimes it is unnoticeable until you have a closer look, we aim to give you the best, attractive, durable, and elegant watch cases.

*Every watch is individually numbered.

SLIM WATCH – 7.9MM REGULATOR MECHANICAL WATCH

Slim appearance is the iconic design element of Behrens Original. Our slim design is adored by 600+ Behrens Original backers and supporters.

In order to have a nice mechanical watch with a thin design, we provide the best we can: With the well-designed cutting of the case and the super-high quality redesigned dome-shaped sapphire, our watch provides an incredible slim appearance. The thickness of the watch is only 7.9mm, exclusively the dome shape sapphire. With the dome-shaped sapphire, the total height is only 10.5mm.

Every part of our design is uniquely made for reaching our goal: a thin mechanical watch. We have gone under many tests on making a thin, durable watch. Our design team remade the dial part more than five times to remove 10-30C each time. There are no words can fully describe the hardship we had in the process, but we have put our efforts wholeheartedly in making this unique yet slim mechanical watch.

OUR MOVEMENT – MIYOTA 9015

We modify the regulator and the day-night indicator from Miyota 9015.

Movement is the soul of all watches and that is exactly what attracts all watch collectors. Our factory has more than 10 years of experience in the Swiss and Japan movement watchmaking and watch modification.

This time we selected the Miyota 9015 for our movement, which is well-known for its slimness, reliability and stability. This Japan movement functions with a frequency of 4Hz (28,800 A/h), 24 jewels, 42-hour power reserve, automatic winding, and a sweep second movement. With a movement of height 3.9mm and 26mm overall diameter, it is super slim. Combining both thin body and functionality, this movement is only used in high-class watches. Although the price of this movement is very high, we persist to provide the best we can.

*the first sample comes out 9 months before to test the reliability and stability. It is running very great for months.

SAPPHIRE CRYSTAL ONLY – 3.8MM THICK

For producing luxurious watches, we persist to use only sapphire crystal for both sides of the watches. Due to the remarkable hardness of sapphires – 9 on the Mohs scale, our watches can hardly be damaged by plain scratches. Thus, we believe that sapphire crystal is the most suitable material for daily wear.

Dome-shaped sapphire crystal is used to give an ultimately slim appearance to the watch. As sapphire is a hard material (A 5mm thick raw sapphire material is used to craft into a 3.8mm dome-shaped crystal), it is beyond difficult to make the dome-shaped sapphire. Since it is costly and time-consuming (our machine can only produce 3 pieces of dome-shaped sapphire crystal max. per day), the yield rate is low.

ACCURACY – 7 DAYS, T0, T24 TESTS

Watch modification and movement tuning are our central focus. As such, absolute accuracy is always on our important checklist. We ensure the quality of every part by using strict control testing standards before assembling the watches.

The testing procedure lasts 7 days

Day 1 Before assembling the watches, the movement is fully wound (also known as T0) mechanically. The movement is tested in five positions, crown left, crown up, crown down, dial-up and dial down. Then given a rest period of 24 hours(also known as T24) , the movement is tested again in the five positions.

Day 3 After assembling all the parts together, the watch is put into an auto-winding machine for 1 day. The watch would be fully wound and be tested with the same testing procedure in Day 1.

Day 5 The watch keeps putting into an auto-winding machine. The watch would be fully wound and be tested with the same testing procedure on Day 1.

Day 7 Before packing, the watch is fully wound(T0) and is tested in five positions again.

All our watches have to pass all of the above procedures before delivery. We make sure that the accuracy of our watches is highly maintained in -20~+20 seconds/day. We tested the watches in more positions than the normal quality checkups do – we tested the watches in 5 positions while the others tested in 3 positions only.

We need to ensure the watches are adequate in every situation. We then on-wrist tested the sample watches for more than 9 months before we started our Kickstarter campaign. The stableness of BEHRENS ORIGINAL watches is highly guaranteed.

ITALIAN CALF LEATHER STRAP –  INTERCHANGEABLE CATCH

We are all perfectionists, we see the pairing of the best leather strap and BEHRENS watches is an obligation. We provide a high quality fine crafted Italian calf leather strap as usual to give you the most comfortable and pleasant wearing experience. The strap with an interchangeable catch on the lugs side allows you to change your strap without any special tool.

You can also pick our Horween Leather strap; an American leather producer with high recognition in the watch strap industry, has more than 100 years heritage in hand-craft manufacturer technique. This Horween Leather Brown/Honey Brown achieve an aniline finish with a rich and oily texture, widely used in luxury leather goods.

2-YEAR WARRANTY + 1(UNLOCK IN STRETCH GOAL)

We are confident about the quality of our watches – BEHRENS ORIGINAL watches. Each watch is backed by a 2-year warranty. We have our own factory and watch masters performing quality checks and maintenance everyday before shipping. So rest assured, your precious watches are well taken care of and are ready to give you the most comfortable wearing experience!

FREE SHIPPING WORLDWIDE

TIMELINE

THE MODEL(ALL REAL PHOTOS)

 

THE STRAPS

PRESS RELEASE

We provide a press release and a set of promotional materials for journals and ambassadors. If you want to feature us, please kindly download them at the link below:

Promotion kit

You are always welcome to contact us for more marketing support.

email: info@behrenswatches.com

Facebook: https://www.facebook.com/behrenswatches

Instagram: https://www.instagram.com/behrenswatches

We appreciate every each of your support!

COOPERATION OPPORTUNITY

We are one of the best watch manufacturers you can find in the world. Our watch modification specialists are welcome to tailor-made any time-telling systems and modules based on what you want. We specialized in:

✓Watchmaking

✓Watch modification

✓Watch module

Feel free to email us for a quotation.

info@behrenswatches.com

DECLARATION

Please note that it is our company policy not to  lower the declaration value of the goods or mark as gift/sample, as it  is illegal in most of the countries, we may be blacklisted and charged  by the customs. We are sorry for the inconvenience caused.

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