$379,046 raised out of $15,000
Overview
Platform
Indiegogo
Backers
296
Start date
Sep 03, 2020
Close date
Sep 04, 2020
Concept

Premium US Tech meets Italian Design in the Coolest Minimalist Toothbrush with a 4-month Charge

Story

 

Holding PomaBrush feels right. Its soft all-silicone body is gentle to the touch. Its lightweight, perfectly balanced.

Press its single button, and feel the most powerful silicone electric toothbrush spring to life.

 

Charge Just 3x Per Year

PomaBrush is built for your on-the-go lifestyle.

Whether it’s for an overseas trip or a last-minute office meeting, this cool toothbrush powers your confidence for 4 months on a single charge. 

 


 

PomaBrush has no stand or bulky attachments. Instead, it comes with the wireless charging PomaCase.

The compact travel-friendly case protects and keeps your cool toothbrush clean, wherever you go.  
 

The cool toothbrush holds 1 month of charge, and its compact wireless case extends this for an additional 3 months.

Never worry about running out of charge.

 

Full Silicone Head & Body

Its soft antimicrobial silicone bristles won’t hurt your gums or enamel, as they gently massage and strengthen them.

And as silicone is naturally antimicrobial, the bristles stay clean for longer. This means you only need to change them once every 6 months.    

 

 

 

 

 

 

A New Standard For Electric Toothbrushes  

 

 


 


Use it with Your Favorite Toothpaste

Everybody’s teeth and palate are different, and using PomaBrush doesn’t mean you need to change your favorite toothpaste!

Whether you like strawberry flavored Colgate or fresh and minty Sensodyne, PomaBrush’s vibrations will clean thoroughly and evenly. 
 

 
Certified By 

PomaBrush’s factory has been reviewed and approved by all relevant agencies, including the FDA, and the European Union’s RoHS and CE.

The Food and Drug Administration (FDA) is the USA’s government agency responsible for protecting public health. They regulate a variety of consumer products, including food, medications, vaccines, and medical devices. And they have approved PomaBrush for your oral hygiene.

The RoHS is a product-level compliance based on the European Union’s 2002/95/EC Directive. It certifies that electrical and electronic equipment is safe for use. PomaBrush is RoHS-approved.

The CE marking indicates conformity with health, safety, and environmental protection standards for products sold within the European Economic Area. The CE marking is also found on products sold outside the EEA that have been manufactured to EEA standards. PomaBrush has CE approval.
 


 

 


 
 

Form Follows Function   

 

PomaBrush captures the essence of minimalist toothbrush design — less is more. 
 

No Wi-Fi. No AI. No Bluetooth. And none of those extra bells and whistles you’ll never use.

This means it’s 5x lighter, and 20% smaller than its competitors. And not even 3x heavier than a non-electric toothbrush! 
 


 

 

Enjoy Painless Deep Cleaning  

 

PomaBrush has 15,000 brush strokes per minute to gently pulse water between your teeth, breaking up plaque and sweeping it away. Thanks to its consistent power delivery the brush removes more plaque and tartar from the teeth and gums. And is effective to reduce the gingivitis.

PomaBrush provides a comprehensive cleaning with its silicone bristles and is gentle enough for even sensitive teeth and gums. And thanks to its soft silicone bristles you don’t need to worry about hurting your gums, even if you brush more than 2 times a day.

PomaBrush automatically buzzes every 30 seconds to let you know you should switch to the next quarter. And turns off after the recommended 2 minutes.

 

Use Your Silicone Brush For Longer   

 

 

Silicone is far more durable than nylon, meaning your brush head wears out much slower. 

 

Thanks to this conscious toothbrush design, you only need to change your brush heads once every 6 months.

And at this time, you’ll know your PomaBrush is always clean. With silicone’s naturally antimicrobial properties, germs don’t accumulate on the brush head or brush.   

 

Clean Better with PomaBrush

 

PomaBrush’s powerful sonic vibrations dislodge plaque that builds on and between your teeth. And stimulate the salivary glands, which assists with cleaning.

PomaBrush’s silicone bristles clean gently yet thoroughly. Thanks to this, they offer extra protection against gingivitis while massaging and activating your gums.

With its in-built 2-minute timer and 30-second reminders to change brushing areas, PomaBrush promotes the correct tooth brushing habits recommended by dentists worldwide.

This helps decrease the chances of oral health conditions, including plaque and gum diseases.
 

 

 

Built To Get Wet  

 

Use it in the shower, or even in the tub! PomaBrush is 100% waterproof, certified to IPX7.

 

Take it with you wherever you go  

 

 

 


Review from Co-founder Taras Polishchuk

 
 

Media About Us 
 


Warranties 

We know you’ll love the PomaBrush experience. But if you’re still not convinced, don’t worry. You have a full 7 days to try it out, and if you’re not convinced that this is the brush for you, just send it back for a full refund!

 

Use your PomaBrush with confidence! We’re proud to offer a 2-year warranty, that automatically protects your PomaBrush for a full two years. If there are any manufacturing defects that affect its use, just send it back for repair or replacement. No questions asked!

 

 


PomaBrush Delivers Perfect Market Solution    

 


Unlocked Stretch Goals


 

hanks to all of your combined efforts, you all have the option to get the Premium Carbon Edition PomaBrush for an exclusive £89.00 ($99) price. 

This exclusive edition takes the sleekness of the Black Mist PomaBrush and continues it outwards, wrapping your PomaCase in a futuristic black sheen.

Level-up your toothbrushing experience with the Premium Carbon Edition PomaBrush.
Get yours here!

When we crossed the $200K milestone, our 2nd stretch goal was officially unlocked. The PomaClip!
 

This sleek magnetic surface is the perfect home for your PomaBrush. Just hold it up to its shiny surface, and your PomaBrush will stick — its silicone body seemingly floating in the air, decluttering your sink and making your bathroom look even more like a minimalist’s dream home!

Get the PomaClip as an add-on HERE for only $19 (£15).

After crossing $400K, you’re now able to add a Silicone Cover to your PomaCase.

The PomaCase is already a durable wireless charging case, but for those extreme travelers amongst you, the Silicone Cover adds a little more protection. And it lets you bring the style of your unique PomaBrush color to the PomaCase exterior.

Get your PomaCase Silicone Cover now for just $19 (£15) HERE.

We’re still unlocking a color at $500K, but while we wait, we thought we’d unlock an extra color…

So, we tallied the votes so far, and the top color is Forest Green!

 


 

After listening to your multiple requests and extensive research, we’re setting another stretch goal which will unlock the brush head you’ve been wanting—the one with charcoal-infused nylon and silicone bristles!

This brush head is ideal for removing heavier plaque buildup leaving you with a confident smile. And its bristles remain gentle on your gums, offering a tender and pleasant massage.

Get as many extra silicone and nylon brush heads as you like, starting at $11 (£9). 

Get yours here. 
 

The Perfect Gift

 

With its 4 colors, minimalist design, and effective cleaning — PomaBrush is a great gift. With people changing their toothbrushes every 3 months, gifting PomaBrush is never too late or early, and it will last them years of enjoyable use.

 

Rewards    



 

Add-ons

 

 

Pick Your Style

Your PomaBrush is an extension of you, in whatever color you choose.   


Premium Carbon Edition PomaBrush

The exclusive edition that takes the sleekness of the Black Mist PomaBrush and continues it outwards, wrapping your PomaCase in a futuristic black sheen. 


 

 

 

Product Specificifications   

 

Designing the Ultimate PomaBrush

We spent years wading through the market looking for the best electric toothbrush that would meet our lifestyle and dental routine. One you could use with ease, then slide in your backpack, handbag or luggage, and carry with you everywhere. 
 


 

 All we found instead were $200 giant electric toothbrushes with 5 different buttons and brush heads oscillating at impressive 50,000 pulses that literally cut my sensitive gums.  

So we created PomaBrush. A product of collaboration between the best-in-class American engineering and premium Italian design that focused on the core — creating the best electric toothbrush.   

 

 


Team  

Andrei Majewski, Product 

Andrei is a serial entrepreneur, corporate executive and ex-frequent traveller. After a few years of red-eye flights (60+ flights per year) and hyper-miling around the globe with his startup, he found himself working at the airport. The story of ideal toothbrush was born in-between packaging in some hotel in Singapore in late 2018 and never left his thoughts since then. Next morning he texted Taras and PomaBrush history began. 

Taras Polischuk, Vision 

Taras is a serial tech entrepreneur. Taras is a former COO of Sweatcoin, the fastest growing health and fitness app with over 45 million users and partner at Talent Equity Ventures, a HR and EdTech focused VC fund. He’s also a co-founder in Dorm, an audio learning app. He was the first person to hear about the ideal silicone electric toothbrush and the first supporter of the product.

Andrew Granovski, Technology 

Andrei has degrees in Physics — computer methods in physics and quantum mechanics — and International Business. During university, he created a model for selection and growing startups by venture funds. Fascinated in technology since early childhood, Andrei built an online marketplace with over 500,000 customers and 50+ employees.

Kegan McDaniel, Design 

Kegan brings a decade of experience in industrial design of electronic gadgets and personal care devices. He has worked for major fast-moving consumer goods and personal care brands like Koss Corporation, Procter & Gamble, etc.  

 

Timeline 

 


 

 

PomBrush is fully managed by The Crowdfunding Formula (TCF), the biggest digital marketing team responsible for the top crowdfunding campaigns. Join our campaigns in raising an average of $1.2M.

 

 


 

More than $30,000,000 has been raised with Sprint’s support.


 

 
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