$188,660 raised out of $25,000
Overview
Platform
Indiegogo
Backers
1
Start date
May 18, 2022
Close date
May 19, 2022
Concept

Your plant’s best friend. With horticultural lighting, automated watering & smart-home integration!

Story

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Light requirement of plants varies across their growth stages – germination, seedling, vegetative growth and flowering/ fruit bearing stages. It also vastly varies across plant types. Our aim was to make a universal product that could help anyone get the best growth with ease. The solution was to make multi-channel variable spectrum lights. To make it easy to operate, we devised Presets on an app.

Each CURA Light incorporates a majority of full-spectrum white LEDs of a certain specification, a secondary full-spectrum white with another, along with specialized reds and blues. Each Preset is a combination of these wavelengths.

 

Great for vegetative growth with a healthy root and stem structure, and reduces stretching.

 

Stimulates photosynthesis and promotes biomass growth, essential for reproductive functions.

 

There are Presets available for Herbs & Greens, Flowers & Fruits, Germination, Indoor Garden Plants and more. You could also make custom Presets for each plant and share with others.

 

 

  • High performance and high efficacy, with excellent color rendering
  • High PPFD at close distance, minimal thermal loss
  • Secondary Lens for beam focusing

 

 

No more seasonal growing, no more pushing planters to the windows. 

With CURA, you could grow around the year like its spring. When provided the ideal wavelengths, plants grow up to 50% faster than being on window sills. With the right lighting and nutrition, plant stems are thicker, leaves have more mass with shorter nodes; you would also notice quicker flowering and fruition.

 

 

 

 

 

 

Growing at home was never so tempting and convenient.

Herbs and greens so fresh, you don’t even need to rinse them. Flavors and aroma that takes you back in memories. CURA makes this happen all through the year. Harvest herbs, greens, veggies, berries, and fruits like a Pro, with surprising yields and regularity.

 

 

 

 

Brighten up the low-lit corners of your home with plants. 

CURA by itself is elegant, understated, and appears to be levitating with less visual volume. Its mounts are discrete and suspension components are remarkable in their simplicity. With its jewelry-like leaf motifs and premium textures, CURA will start conversations anywhere.

 

 

 

 

 

No more under watering, over watering, forgetfulness, or guesswork.

Within the elegant aluminum enclosure, the CURA Pump contains a peristaltic pump that operates with high precision and low noise. It runs for a few minutes every day – schedule as set with the App – and provides drip watering through the tube to the base of the plant. 

 

 

Water is drawn from the reservoir, which rests beneath the planter and could suffice for weeks, to cover a vacation. Alternatively, you could draw water from a bottle or another source besides the planter. One CURA pump could service three planters in the vicinity and is daisy-chained to the CURA Light using the included short cable.

 

 ⚡Stretch Goal ⚡CURA Wireless Sensor (for on-demand watering)

 ⚡Stretch Goal ⚡Water Reservoir

 

 

 

 

The App brings plant care to your fingertips, even while you are away from home.

  • Manages all your CURA devices- Lights, Pump, Wireless Multi-sensor(stretch goal)
  • Sets the ideal lights and watering schedule for every plant in just a few clicks
  • Download or create your own lighting and watering preset per plant
  • Share your created custom presets with others

 

 

 

 

 

We’re working towards making CURA truly smart. The app integrates with Apple Home-kit/Siri, Google Home, and Amazon Alexa. At this time of the product evolution, we’ve been able to test the basic functions such as turning on & off (by overriding the built-in timer) and controlling the RGB presets through voice commands. More to come soon…

 

 

 

 

This one is for people ??‍♂️and not for plants?.

Besides the Horticulture LEDs in the middle, there’s a second set of RGBW LEDs on the edge of the PCB, which can emit up to a million colors and several motion effects. Why? Because RGB colors are fun and are a great way to set the mood for the evening- there’s a color for every occasion and every party. Or make it psychedelic with crazy motion effects! Again, make your own presets and share with others using the app.

The RGBW LEDs are covered by a silicone diffuser with an isolator, which transmits the RGB light sideways, towards the side walls, and away from the plant.

⚡Stretch Goal⚡- MusicSync function syncs the RGB lights to your beats!

 

 

 

 

 

 

CURA is the first smart grow lights for the everyday plant parent. 

 

With the app with smart-home integration and preset control of wavelength, along with the ability to set watering schedule, it makes plant care convenient and fun. With low-power high-PPFD OSRAM LEDs it serves plants well while blending in with living spaces with a warm welcoming glow around your plants.

 

 

 

 

 

 

 

 

CURA comes in 3 different sizes: 200mm (8′), 300mm (12′)and 400mm (16′).

You would choose them based on the canopy spread of the plants. If in doubt, go for a bigger size. With small herbs, CURA 200/300 could cover more than one plant, if kept as a close cluster.  For big house plants, CURA 400 would do great. 

 

 

 

Plants come in all shapes and sizes. Planters, even more so. 

Our mounts are designed to support the widest range of both, across various corners of the home. All the mounts are made of powder-coated steel and could be set up in seconds. We have built easy height adjustment into all the mounts. The Wall Mount has a ratchet system which operates by turning the thumbscrew while the other two Mounts have a telescopic pole system, which dramatically increases the height within seconds.

 

 

table & floor mounts involve tool-free assembly

 

 

wall-mount has swivel functionality

 

 

 CURA mounts are designed to be minimal and understated, to let plants have all the attention.

 

 

 

CURA was designed as an indoor light for living spaces. We aimed to make it the least obtrusive with minimal purple glare. With predominant full-spectrum White LEDs with high-CRI, sprinkled with special wavelengths of Red and Blue, coupled with secondary lenses for downward-only beam, the overall feel is natural and eye-pleasing.

 

 

Our PICOs were loved for their daisy-chaining feature; we dialed it up in CURA.

Each CURA light has two bi-directional USB-C ports- either of them could accept power while the other one could pass through the power to the next one.  Each light comes with a 2M long power cable and 0.5m long daisy chain cable. With a supporting power supply – a 5V 3A phone charger in most cases, you could power more than one CURA, in series. 

 ⚡Stretch Goal ⚡50W GAN charger to power 3 lights and Pump at once

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our Operations Team at Mumbai

 

 

 

 

 

 

Risks and challenges

The evolution of a product from an idea to prototype to a product that people around the world embrace in their everyday lives is the stuff every designer’s dreams are made of. This being our 5th global product launch, we also know how tough this is.

This time around, we have again completed the product development and tooling and minimized dependency on imported components. Yet, the global chip shortage is something we are vary of.

We assure you full transparency in case of any unexpected roadblocks and quick customer support for any of your queries.

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