$212,805 raised out of $8,900
Overview
Platform
Indiegogo
Backers
3
Start date
Mar 18, 2022
Close date
Mar 19, 2022
Concept

Satisfy your cat with the only automatic cat brush

Story

What is GROOMATIC™ ?

The only smart cat brush, developed and patented by catloving engineers from Germany (Europe). When a cat approaches, it automatically starts and selects the correct direction of rotation. When the cat leaves, the brush stops turning.

 

 For the well-being of your cat

 

The positive influence of massages and coat care on animals has been scientifically proven for years. Automatic brushes are already used in the barn to increase the well-being of cows. Not only are the cows more relaxed and balanced, but also the quality and quantity of the milk they produce is positively influenced. Cats also love to be brushed. That’s why we have developed the world’s first automatic cat brush to enrich the lives of cats and make life easier for cat owners.

 

 Reduces cat hair and parasites 

Cats leave hair all over the living space and when they come in from outside, they also bring ticks into the house. Not only are the cat hairs floating around a nuisance, but the ticks can also carry serious diseases. The Groomatic Cat Brush helps keep the living space clean and reduces the risk of tick bites. The brush effectively frees the cat’s fur from loose hairs and wandering ticks.

 

Color options

There will be several color options. After the campaign we will start a survey and ask you which color you would like. The 3 most chosen colors will then go into production. 

 

Suitable for short and long coat 

Whether your cat has a short or long coat, the Groomatic Cat Brush is suitable for any coat. The material and the special shape of the bristles allows them to brush even long fur effortlessly without getting stuck.

 

100% Safe & Secure

The Groomatic must be safe not only for cats, but also for small children. So that nothing can happen to them, the brush has a protective mechanism. This switches the brush off immediately as soon as you try to hold it or block it. 

 

Sometimes cats come into the house with wet fur. So that also in this case nothing can happen, the Groomatic is insensitive to moisture.

 

Extra quiet

Your home is a place of peace and relaxation. So that this peace is not disturbed, we have made the Groomatic Cat Brush as quiet as possible. This is not only pleasant for the cat but also for everyone else who lives in the house. The brush is quieter than an electric toothbrush or a vibrating smartphone on the table.

 Rigidity

Rigidity is an important aspect. The brush must be able to yield to a certain degree so that the massage is more pleasant for the cat. At the same time, it must be able to withstand the weight of very large cats. For this reason, we have tested many prototypes.

 Automatically on and off

Cats like to be brushed only in the direction of growth of the coat. Therefore, the brush has sensors. These detect from which direction the cat approaches and the brush automatically selects the correct direction of rotation. If the cat is in a distance of about 5 inches (15cm) the rotation of the brush starts gently. If the cat leaves this area, the brush stops rotating.

Rechargeable batteries

The brush will be equipped long lasting batteries. For charging you can detach it with just one click or simply leave it mounted. Because some cats like to chew on charging cables these will also be cat proof!

When the pledge manager is launched you will be able to choose the right connector for your wall outlet.

 Attach it wherever you want

You can mount your Groomatic Cat Brush almost anywhere. For example, on a wall. The necessary adapter and screw for this is of course included. The cable to the socket can then be routed under the baseboard, for example.

Instead of screwing your Groomatic cat brush, you can also simply stick it to a smooth surface, such as a piece of furniture. There is already an adhesive pad on the back of your Groomatic. This can also be removed completely and without damage.

 

Also, a very good mounting option are floor lamps. Everything you need to attach the brush to such a floor lamp is already included.

 Easy to clean

What you see in the pictures and videos are still Prototypes and they are not made out of the final material. The serial products will be made out of resistant and easy to clean material. We will also add a small tool with which you can easily remove hair from the brush.

 

 

We gave the GROOMATIC™ to over 100 cat owners to test it. That’s what they say:

 

 

Who we are

Located in the heart of Europe, our company develops and sells its own products since 2016. With catus we will establish a new brand for cat products. The GROOMATIC will be one of the products from catus.

Well known for our cars and engineering, we Germans want to live up to our reputation and bring a great product to market. The entire development process takes place here. Thanks to the established industry network in Germany, we have some of the best engineers and companies at hand here. 

 

The Journey

 

 Dimensions

Even though the design process is not yet finished, we can already say that the brush will have approximately the following dimensions.

 

Shipping Zones

 

Environmental & Social Impact

Every product that is made and sold creates pollution. It’s our responsibility to design and build products that reduce this pollution to a minimum. That means a maximum long lifespan and a good recyclebility of the products to reduce waste.

To be able to guarantee a long lifespan a high quality of the products and enduring parts are crucial. A good recyclebility is ensured by using as less different materials as possible. Furthermore it is important that the materials can be easily separated from each other. 

That’s why we place high value on highes quality as possible and eco-friendly materials.

 

Patent pending

When you invest in the Groomatic Cat Brush, you invest in something unique. And because it is so unique, we have it protected with a patent. This not only ensures our competitive advantage, but also allows us to fight against inferior plagiarism.

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