The Hugl is a revolutionary body pillow engineered to deliver the ultimate cuddle experience. It delivers a full-body embrace, which relieves tension and improves sleep quality.

The Hugl uses a premium Tencel fabric which is cool to the touch and wicks away heat during the hot summer months.

It’s Easy to Store:

And Easy to Wash:

The Hugl is designed to gently redistribute pressure across your entire body. Whether you struggle with sleeping disorders, physical discomfort, or other limitations, the Hugl is here to transform your sleep.

The outer cover of the Hugl is made from a propriety blend of TENCEL™ and Polyethelyne, developed by MIT engineers.

While many “cooling” fabrics simply absorb the heat from your body, the weave of the Hugl allows heat to actually pass through! This keeps you and the Hugl cool all night long.

Did you know that as you get ready to snooze, your body temperature drops to initiate sleep? 

Hugl helps you get there by preventing overheating, even during the hot summer months.

The Hugl uses a supportive high-density blend of micro-fiber and gel-infused memory foam giving you a comforting, full-body hug. 

As founders and inventors of Plufl, the world’s first dog bed for humans, we live and breathe comfort innovation.

We launched Plufl right here on Kickstarter and were deeply moved by the wave of positive feedback. Hearing how our product made a difference in people’s lives was incredibly inspiring, and we knew we wanted to create more solutions for better sleep and rest.

Enter Hugl, a product inspired by Yuki’s Japanese heritage. On a family visit to Japan, Yuki was introduced to Dakimakura, or as we know it, “the body pillow”. Rooted in stress relief and relaxation, Dakimakura literally translates to “embrace pillow”.

Despite their growing popularity in the West, existing body pillows are typically just oversized cushions of varying shape and questionable quality. We set out to change this, bringing the essence of Dakimakura into Hugl, along with a unique design and modern features like cooling fabric. The result? An awesome sleep product that will transform your nights from restless to restful.

We have had so much fun bringing Hugl to life, and we cannot wait for you to experience it 🙂

Lots of hugs, 

Noah and Yuki